![]() ![]() While identifying the external strategic factors, the managers sometimes miss or ignore crucial new developments. Business ethical behavior is conduct that is fair and just over and above the various rules and regulations. They are concerned primarily with the impacts of decisions on people with in and without the organization. Businesses his relate to the behavior of a business man in a business situation. Corporate strategy is composed of directional strategy, portfolio analysis and parenting strategy, corporate strategies typically fit within the three main categories of stability, growth and retrenchment.Įthics specify what is good, true, fair, just, right and proper in business. General altitude towards growth and the management of its various businesses and product lines. The study of strategic management therefore emphasizes the monitoring and evaluating of external opportunities and threats in the light of corporation’sĬorporate strategy describes a company’s overall direction in terms of its Strategic management is that set of managerial decisions and actions that determine the long-run performance of a corporation of includes environmental Scanning, strategy formulation strategy implementation and evaluation and control. It’s a comprehensive master plan stating how the corporation will achieve its mission and objectives of maximizes the competitive advantage and minimizes the competitive disadvantage. “Strategy is the determination of the basic long goals and objectives of an enterprise and the adoption of the course of action and the allocation of the resources necessary for carrying out these goals”. DEPARTMENT OF MANAGEMENT STUDIES BA 9210 STRATEGIC MANAGEMENT ![]()
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